About HookLab

    HookLab is a small tool that helps video creators write the opening line of a short video. It supports TikTok, Instagram Reels, YouTube Shorts, LinkedIn and email subject lines.

    Why it exists

    On short-form platforms the first few seconds decide whether anyone keeps watching, and the opening line is often the hardest part to write. Staring at a blank screen is slow, and re-using the same few openers makes a channel feel repetitive. HookLab gives you a batch of drafts to react to, which is usually faster than starting from nothing.

    How it works

    You enter a topic in a sentence or two (up to 500 characters), pick a platform and a tone, and optionally pick a template. The request goes to an AI model, which returns a batch of hook drafts in the format you chose. You can copy any of them, regenerate, or edit them yourself.

    There are 60 templates in total: 10 free basic ones and 10 each for TikTok, YouTube, Instagram, LinkedIn and email subject lines. Every template nudges the writing toward a different pattern, such as a question, a bold claim, a numbered list or a story tease.

    What it can and cannot do

    • It gives you drafts and ideas. It does not know your audience, so you still need to judge which line fits your video.
    • It cannot guarantee views, engagement or income. Hooks are only one part of a video's performance.
    • Generated text can occasionally be generic, repeat itself or state something untrue. Review and fact-check anything before you publish it.
    • The guides on this site explain the thinking behind good hooks, so you can improve the output rather than copy it.

    Read the guides: HookLab Guides.

    Free and Pro

    • Free: 5 hook generations per day (the count resets at midnight UTC), 10 basic templates, and no credit card.
    • Pro: unlimited generations, all 60 templates, the Creator Toolkit (captions, story shorts, YouTube scripts, voiceovers), A/B variants and a saved library. $7 a month with a 7-day free trial, or $49 once for lifetime access.

    Who runs it

    HookLab is built and maintained by Macrae Myint (Aleph Development), an independent developer. It is a small product with one person behind it, so replies can take a day or two.

    Contact

    Questions, bug reports or feedback? Email macrae@macraemyint.com, or use the contact page.